Kim Kardashian West’s shapewear brand Skims will supply Team USA with undergarments, loungewear and pajamas for the Tokyo Olympics and Paralympics, the star announced Monday.
The womenswear collection features sports bras, shirts, vests, cycle shorts and high-waisted briefs printed with American flags, the five Olympic rings and Team USA branding, reports CNN.
Announcing the collaboration on social media, the reality star and entrepreneur said the Games are close to her heart, as her former stepparent Caitlyn Jenner was a gold medal-winning decathlete. In an Instagram post, she recalled attending Olympic trials and track events as a child, when her mother Kris Jenner was still married to the former athlete.
“As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied,” Kardashian West wrote, adding: “Every moment I’ve spent admiring the strength and energy
of the Olympians from the sidelines came full circle.”
A series of campaign photographs show the garments being modeled by various members of Team USA, including Paralympian Scout Bassett and basketball player A’ja Wilson. Soccer star Alex Morgan is pictured wearing a white Skims x Team USA shirt featuring a large American flag and the Olympic logo.
On Instagram, Bassett called the capsule collection “a DREAM,” adding that she was “thrilled to be part of the new @skims Team USA capsule that celebrates female athletes!” Gold medal-winning track and field athlete Dalilah Muhammad meanwhile wrote that she “can’t wait to look this good in the Olympic village.”